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Mecum Sunset Sessions

Digital Media Reach
Celebrity Chefs

Market and Manage an Immersive Food & Music Festival Experience

Simply put, the Sunset Sessions were a culinary journey where all food & drinks were included accompanied by the musical talents of Billy Ray Cyrus, Lifehouse, and more! Our mission was to provide full-stack management and marketing of Sunset Sessions, Arizona's tantalizing new food & music festival experience headed by Mecum Auctions. From ads management to PR to ticketing to supply management to hospitality, every facet of the event was created & curated by INSITE and Innovative Group

  • Brand Experience
  • Customer Experience/Loyalty
  • Digital Marketing
  • Direct-to-Consumer Marketing
  • Experiential Engagements
  • Strategic Alliances
  • VIP Hospitality
  • Mobile Activation Assets
Mecum Sunset Sessions at State Farm Stadium Mecum Sunset Sessions tickets

Digital Marketing

As an official HubSpot Solutions Partner, we provide the very best in digital marketing. Using a combination of search engine marketing & optimization, social media management, public relations, site speed optimization, and conversion tracking, we were able to achieve the following results and more:

  • 1800% Increase in CTR (9.93% vs 0.52%)
  • 517% Increase in Clicks (90,812 vs 14,711)
  • 70% Increase in Impressions (8,323,009 vs 4,890,335)
  • 8.7% Decrease in Bounce Rate (71.71% vs 78.53%)

VIP Hospitality

Utilizing our Skyview Suites, we provided elevated hospitality experiences to the VIP attendees of Sunset Sessions. Each suite comes equipped with a rooftop deck, satellite TVs, color-changing LEDs, a mini-fridge, and much more. Explore your elevated hospitality experience with the virtual tour below!

See Virtual Tour


INSITE hospitality skyview suites at mecum sunset sessions skyview suites by insite hospitality

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