Combine a Made For TV Event With a Week-long Symposium For ADT Customers, Clients, And Employees

Innovative Group was tasked with finding a five-star property that suited every requirement while boasting impeccable golf for the NBC televised ADT Skills Challenge. Working with multiple entities (NBC Sports, The Breakers, and ADT), IG was the go-to and one-stop-shop for the entire week’s event.

U.S. Ryder Cup Team members Dustin Johnson and Rickie Fowler lead the field of prominent PGA Tour players for this Challenge at The Breakers. The Four teams were comprised of Fowler/Scott Verplank, Mark O’Meara/Nick Price, Ricky Barnes/Wayne Gretzky, and Fred Couples/Johnson. To provide privacy for these celebrity guests, IG incorporated a nightly private venue for everyone to enjoy and relax each other's company in a more intimate setting. In addition, IG helped with the marketing strategy, as well as planned and executed the week-long schedule, including conference-related activities, managing transportation, and assisting all of the clients and celebrities at the event.

• Brand Experience
• Customer Experience/Loyalty
• Direct-to-Consumer Marketing
• Experiential Engagements
• Strategic Alliances
• VIP Hospitality
• Mobile Activation Assets