Innovative Group was tasked with finding a five-star property that suited every requirement while boasting impeccable golf for the NBC televised ADT Skills Challenge. Working with multiple entities (NBC Sports, The Breakers, and ADT), IG was the go-to and one-stop-shop for the entire week’s event.
U.S. Ryder Cup Team members Dustin Johnson and Rickie Fowler lead the field of prominent PGA Tour players for this Challenge at The Breakers. The Four teams were comprised of Fowler/Scott Verplank, Mark O’Meara/Nick Price, Ricky Barnes/Wayne Gretzky, and Fred Couples/Johnson. To provide privacy for these celebrity guests, IG incorporated a nightly private venue for everyone to enjoy and relax each other's company in a more intimate setting. In addition, IG helped with the marketing strategy, as well as planned and executed the week-long schedule, including conference-related activities, managing transportation, and assisting all of the clients and celebrities at the event.
Bud Light wanted to reach and engage college loving football fans for the very first game of the 2019 College Football Season and the World’s Largest Cocktail Party game. Showcase over 5,000 samples of their newest light lagers, surprise and delight college football fans in a fun and immersive tailgate experience.