Develop a luxury hospitality village for the College Football Playoff National Championship Game

Innovative Group brought in their Traditional suites to create a VIP hospitality village, in order to provide the foundation for a revolution in luxury tailgating. Eight Suites adorned the green space right outside Raymond James Stadium, all complete with private catering, DJ, games, and ample beverage stations to keep the good times flowing. The Governor of Alabama and the University of Alabama President used this unique tailgate village to host many of their guests so it was imperative to create something special with extra comfort, extra prestige, and extra premiums. Crimson was definitely the color of choice that day and it was “Roll Tide” all the way.

• Brand Experience
• Customer Experience/Loyalty
• Direct-to-Consumer Marketing
• Experiential Engagements
• Strategic Alliances
• VIP Hospitality
• Mobile Activation Assets