Amaze Fans Attending The MLB All-Star Game in Miami Marlins Park 

After impressing the MLB All-Star committee with a strong and detailed plan to WOW Miami with a unique sports marketing concept, Innovative Group was brought on to conceptualize, design and execute a turnkey build of an empty parking lot adjacent to Marlins Park, playing host to MLB’s premier All-Star Pregame Celebration for 4,000 guests.

• Brand Experience
• Customer Experience/Loyalty
• Direct-to-Consumer Marketing
• Experiential Engagements
• Strategic Alliances
• VIP Hospitality
• Mobile Activation Assets