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Satisfied Fans
VIP Experiences with Barstool Sports

Excite College Football Fans at The World's Largest Outdoor Cocktail Party

Bud Light wanted to reach and engage college loving football fans for the very first game of the 2019 College Football Season (UF vs UM) and the World’s Largest Cocktail Party game (UGA vs UF). Showcase and provide over 5,000 samples of their newest light lagers (Orange, Lime & Lemon Tea), surprise and delight college football fans in a fun and immersive tailgate experience and create a lasting brand impression as the catalyst for great times with great friends.

  • Brand Experience
  • Customer Experience/Loyalty
  • Direct-to-Consumer Marketing
  • Experiential Engagements
  • Strategic Alliances
  • VIP Hospitality
  • Mobile Activation Assets
INSITE Hospitality Bud Light brand activation Bud Light Tailgate by INSITE Hospitality Bud Light Tailgate INSITE hospitality Bud Light Tailgate Bud Light Tailgate Bud Light Tailgate Locash

It was an absolutely amazing experience working with the Innovative Group team! Everyone was extremely professional and a pleasure to work with. The team really went above and beyond my expectations. I have worked with many different agencies and this was the first time I felt comfortable leaving everything in the teams hands. Not only did I witness how strong of an agency Innovative Group is, but so did all stakeholders involved. Will definitely be working with Innovative Group on more projects in the future!

Keely Mulligan Brand Manager, Regional Marketing

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