Bud Light wanted to reach and engage college loving football fans for the very first game of the 2019 College Football Season (UF vs UM) and the World’s Largest Cocktail Party game (UGA vs UF). Showcase and provide over 5,000 samples of their newest light lagers (Orange, Lime & Lemon Tea), surprise and delight college football fans in a fun and immersive tailgate experience and create a lasting brand impression as the catalyst for great times with great friends.
Keely Mulligan Brand Manager, Regional Marketing
It was an absolutely amazing experience working with the Innovative Group team! Everyone was extremely professional and a pleasure to work with. The team really went above and beyond my expectations. I have worked with many different agencies and this was the first time I felt comfortable leaving everything in the teams hands. Not only did I witness how strong of an agency Innovative Group is, but so did all stakeholders involved. Will definitely be working with Innovative Group on more projects in the future!
Provide an outdoor themed Super Bowl caliber business plan for the world’s largest auto auction, Mecum auction. Auction goers were to be surprised and delighted with an enhanced experience outside of the regular high trafficked auction floor in order to increase ticket sales and create a new family driven multi-day event experience as the new Mecum auction platform.