Sports fans always remember their favorite Super Bowl highlights, that big Cinderella story win, and that amazing rush of being in the middle of it all, but will they remember you? The key to effective sports event planning is to make it memorable by creating unique experiences that touch upon all the senses.
Doing something out-of-the-box when it comes to sporting events can give your event a more prestigious and luxurious feel that impresses your top clients and customers. Here are just a few things to keep in mind:
Branding is key. From the simple banners, to the premiums you create, to the more subtle messaging throughout, your brand should be memorable and stay top of mind long after the event is over; leading to long-term brand loyalty because of the personal connection they built with your brand at this one event.
“Some people want it to happen, some wish it would happen, others make it happen.” Michael Jordan
Bud Light wanted to reach and engage college loving football fans for the very first game of the 2019 College Football Season and the World’s Largest Cocktail Party game. Showcase over 5,000 samples of their newest light lagers, surprise and delight college football fans in a fun and immersive tailgate experience.