Have you ever been tempted with an irresistible smell that is hard to resist. If you are like most of us, the answer is yes. Culinary events tap into all the senses, and when done right, can lead to some amazing results. From the aroma, to the presentation, to the sound of the sizzle, and all the way to the taste, events that include food can take your brand to a whole different level.
With the success that comes from participating in culinary events, it's no wonder why almost every major city has some sort of food festival each and every year. We’ve become obsessed with the modern culinary festival vibe. Data from Food Festival Finder, shows that over 25.4 million people intend to attend a culinary event each year. This is fueled not only because of the shift toward experiences, but also because of social media and the fact that these events are highly social worthy with photos of a juicy, bacon-wrapped wagyu or a selfie of yourself indulging in a 1 foot tall delectable dessert. Stats from Eventbrite show that 78 percent of millennials would rather spend money on a “desirable experience” than “something desirable.” And 84% of culinary event-goers post pictures of the food they eat at the event.
Delicious food is a great way to draw attendees to a culinary event, but ensuring the experience resonates is just as important. For this reason you will want to give your attendees something worth remembering. Here's a recipe we like to live by when it comes to such events:
“Food brings people together on many different levels. It's nourishment of the soul and body; it's truly love.” Giada De Laurentiis