Innovative Group developed a haunted flight PR initiative and retail program that utilized a Jose Cuervo branded 727 aircraft to host consumers and media. The action built anticipation, as guests boarded a chartered flight to the Bermuda Triangle, of which it flew through at the stroke of midnight on Hallows’ Eve. Consumers won seats aboard the haunted flight through regional costume contests. Leather Face, Grandpa Munster, and Freddie Kruger were the faces of the program and also played host to everyone aboard Air Cuervo, Flight #1313.
A rare spectacle, IG converted the airplane to look like a haunted house. It was complete with flight crew in tattered “plane crash” apparel, an on board psychic, some plotted moments of distress, and plenty of Jose Cuervo for a night to remember…or not.
With the approaching launch of their new awards show, Hall of Game, Cartoon Network turned to Innovative Group to develop and create a unique inaugural interactive experience that would precede the event.