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Percent Rise in Sales
Nationwide Events

Increase Awareness With Kids in The Tween Market, While Driving Sales of Ice Breaker’s Brand Gum at Various Grocery Store Chains Across The US

Innovative Group secured Hilary Duff to promote this contest. Offering contestants a chance to win a day at a theme park with Hilary and Haylie Duff. Kicking things off, we utilized Hilary in radio, print, and consumer retail promotion, as various grocery store chains offered up the ultimate theme park experience.

With Hilary and Haylie by their sides, winners were treated to an exclusive one-hour use of Universal Studios theme park prior to their opening to the public. The behind the scenes access ensured winners of all ages enjoyed their favorite rides with their favorite newfound celebrity friends.

  • Brand Experience
  • Customer Experience/Loyalty
  • Direct-to-Consumer Marketing
  • Experiential Engagements
  • Strategic Alliances
  • VIP Hospitality
  • Mobile Activation Assets
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