Innovative Group secured Hilary Duff to promote this contest. Offering contestants a chance to win a day at a theme park with Hilary and Haylie Duff. Kicking things off, we utilized Hilary in radio, print, and consumer retail promotion, as various grocery store chains offered up the ultimate theme park experience.
With Hilary and Haylie by their sides, winners were treated to an exclusive one-hour use of Universal Studios theme park prior to their opening to the public. The behind the scenes access ensured winners of all ages enjoyed their favorite rides with their favorite newfound celebrity friends.
Bud Light wanted to reach and engage college loving football fans for the very first game of the 2019 College Football Season and the World’s Largest Cocktail Party game. Showcase over 5,000 samples of their newest light lagers, surprise and delight college football fans in a fun and immersive tailgate experience.