Develop an Experiential Initiative That Would Take The Bud & Burgers promotion to The Next Level
Innovative Group created an experiential activation area that set Budweiser apart at every venue. IG sought out, managed, and created a Bud & Burgers food truck that toured the Southeast region during a two-month period. The truck was fully branded, and made quite an impact on and off the road. At events, the Bud & Burgers activation area was complete with a giant-sized Plinko game, prizes, bars, burgers, and, of course, plenty of Budweiser beer. There was always a constant flow of guests and beer within the activation. Other vendors continually asked how we garnered so much attention. The answer was simple: we pride ourselves on being innovative solutionists.
- Brand Experience
- Customer Experience/Loyalty
- Direct-to-Consumer Marketing
- Experiential Engagements
- Strategic Alliances
- VIP Hospitality
- Mobile Activation Assets
