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Develop an Experiential Initiative That Would Take The Bud & Burgers promotion to The Next Level

Innovative Group created an experiential activation area that set Budweiser apart at every venue. IG sought out, managed, and created a Bud & Burgers food truck that toured the Southeast region during a two-month period. The truck was fully branded, and made quite an impact on and off the road. At events, the Bud & Burgers activation area was complete with a giant-sized Plinko game, prizes, bars, burgers, and, of course, plenty of Budweiser beer. There was always a constant flow of guests and beer within the activation. Other vendors continually asked how we garnered so much attention. The answer was simple: we pride ourselves on being innovative solutionists.

  • Brand Experience
  • Customer Experience/Loyalty
  • Direct-to-Consumer Marketing
  • Experiential Engagements
  • Strategic Alliances
  • VIP Hospitality
  • Mobile Activation Assets
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I had all the confidence in the world in your team. I truly appreciated how you always took the initiative to step in to make things happen. Our activation area always stood out, and it was one of the best of all the regions! The attention to detail was top-notch and premium. Thank you for all your hard work!

Courtney Baker Senior Brand Manager, Regional Marketing

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